The VAR model illustrates that the expectation of expenditure is only second to disposable income on consumption, but is superior to the precautionary motive.
VaR(风险值)模型分析说明,支出增长预期对未来消费变化的影响仅次于可支配收入因素,但要强于预防性动机对消费的影响。
Marginal propensity to consume is the effect on consumption of an additional dollar in disposable income.
边际消费倾向是可支配收入增加一美元对消费的影响.
Pester Power is commonly used by marketing companies to target the 4 – 6 years old category as they have limited disposable income of their own, and consequently do not have the means to buy goods themselves.
营销公司常用“儿童消费力”来描述4到6岁的儿童的这种行为。他们自己没有什么钱,因而无法自己买东西。
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